Matrix Basement Finishing recently took center stage on The Sunday Sip, Wisconsin’s Weekend Morning News program on 620 WTMJ. Host Greg Matzik welcomed Nick Richmond, co-founder and CEO of Matrix Basement Finishing, for an in-depth conversation about basement remodeling, customer experience, and what truly sets Matrix apart in the home improvement industry.
The feature was more than an interview, it was a real-life case study. Greg shared that Matrix is currently finishing his own basement, a space his family intentionally left unfinished until their kids were older. The goal was clear: transform the lower level into a place for family memories, holidays, and hosting. Watching that vision come to life firsthand made the conversation especially meaningful.
Why Homeowners Choose Matrix Basement Finishing
During the discussion, Greg explained that he and his family didn’t rush into their decision. They researched extensively, reading reviews, exploring design galleries, and watching Matrix projects on social media. Every path led back to Matrix.
Nick shared that this consistency is no accident. Matrix was built nearly 18 years ago with a singular focus: basement finishing. Rather than being a general contractor or “jack of all trades,” the company identified a major gap in the remodeling industry and committed to becoming specialists.
That focus has allowed Matrix to continually evolve by learning directly from customers, staying ahead of design trends, and refining a collaborative approach that puts homeowners at the center of the process. The goal from day one has remained the same: to become the greatest basement finishing company ever.
A Truly Turnkey, In-Home Experience
One of the most notable takeaways from the interview was how seamless the Matrix process is for homeowners. Greg described how nearly everything—from design consultation to material selections—happened right at his kitchen table. Aside from a quick trip to select tile, the entire experience was designed to be handled in-home.
Nick explained that Matrix has intentionally built a one-stop-shop model. Basement finishing is a major investment, and the company’s priority is to make the experience as smooth, organized, and stress-free as possible. From initial design through project management, communication, and execution, Matrix controls the entire process to ensure consistency and quality at every step.
Built for Wisconsin Basements
The conversation also highlighted one of Matrix’s biggest differentiators: the materials and construction methods used in below-grade spaces. Following significant flooding in Wisconsin, Greg emphasized how confident he felt moving forward with Matrix, especially after learning about their approach to moisture management.
Nick explained Matrix’s proprietary “Forever Wall” assembly, which uses metal framing instead of traditional wood studs, along with spray foam insulation installed by Matrix’s own trained teams. This system is designed to reduce moisture intrusion, resist warping, deter pests, and eliminate the musty smells commonly associated with basements. It’s a solution purpose-built for the realities of Wisconsin homes.
Transparency, Technology, and Trust
Matrix’s commitment to customer experience goes beyond construction. Nick shared that Matrix offers free design consultations, spending as much time as needed to fully plan the space, review materials, and provide a detailed, guaranteed proposal—all at no cost to the homeowner.
Customers also benefit from BuilderTrend, a project management platform that allows them to track progress, view photos, communicate with the team, and see scheduling updates in real time, even while away from home.
To make basement finishing accessible, Matrix partners with multiple lenders, offering basement finishing financing options that more than half of their customers take advantage of.
A Trusted Endorsement, A Proven Process
The interview wrapped with Greg sharing a personal endorsement, expressing gratitude for the work Matrix is doing for his family and excitement for the memories to come. Nick reaffirmed Matrix’s long-term commitment to every customer, emphasizing that the relationship doesn’t end when the project is complete.
Matrix Basement Finishing is proud to be featured on The Sunday Sip and grateful for the trust homeowners like Greg Matzik place in the team every day.
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